Myntra Rising Stars Programme: Zero Commission for New D2C Brands — Complete Guide for Indian Sellers April 2026

What Is the Myntra Rising Stars Programme?

The myntra rising stars programme is a zero-commission onboarding initiative launched by Myntra to attract emerging Indian D2C brands into its fashion, beauty, and lifestyle marketplace. With nearly a decade managing 300+ seller accounts across Indian marketplaces, GECS has tracked this programme as one of the most significant policy shifts for new sellers in 2025–26.

Under this initiative, qualifying brands pay 0% commission for a defined period after onboarding, compared to Myntra's standard commission structure of 15–25% depending on category. The programme specifically targets brands that have built their customer base independently — through their own website, Instagram, or WhatsApp — but have not yet scaled on a major marketplace.

Myntra's goal is clear: bring authentic, differentiated D2C labels onto the platform before competitors do. For Indian fashion and beauty founders, this is a rare, time-limited window to enter a marketplace that recorded over 50 million active customers as of 2024 without sacrificing margin from day one.

Who Qualifies for Zero Commission on Myntra?

The myntra rising stars programme is designed for a specific seller profile, and understanding eligibility before you apply saves significant time. As of April 2026, Myntra's qualifying criteria focus on brand origin, current sales channel mix, and product category.

To be eligible, your brand must meet all of the following conditions:

• Registered Indian D2C brand with a valid GSTIN

• Currently selling primarily via own website, social media, or direct channels (not via another major marketplace as primary channel)

• Operating in fashion, beauty, lifestyle, or home décor categories

• Brand must have a minimum product catalogue of 20 SKUs ready for listing

• Not previously onboarded on Myntra as an active seller

Brands that already generate more than 50% of revenue from Amazon, Flipkart, or Meesho are typically not the target profile for this programme. Myntra is specifically seeking brands with an existing direct-to-consumer identity that they can now introduce to a curated marketplace audience. Confirm current eligibility criteria directly on the Myntra Partner Portal.

Financial Impact — How Much You Save Under the Myntra Rising Stars Programme

The myntra rising stars programme delivers measurable financial relief during the most cash-intensive phase of marketplace entry — the first three to six months of operations. Standard Myntra commission rates vary by category: 15% for footwear, 18–20% for apparel, and up to 25% for beauty and personal care.

To illustrate real savings: a D2C apparel brand selling ₹5,00,000 worth of goods per month would normally pay ₹90,000–₹1,00,000 in Myntra commissions alone. Under zero commission, that entire amount is retained — effectively funding one additional month of paid marketing or inventory replenishment.

Over a six-month zero-commission window, the same brand saves ₹5,40,000–₹6,00,000 in platform fees. This is capital that can be reinvested into Myntra Ads, catalogue photography, or packaging upgrades. At GECS, we advise clients to treat this saving as a structured launch budget, not windfall profit — brands that reinvest it during the zero-commission window consistently outperform those that do not.

Step-by-Step: How to Apply for the Myntra Rising Stars Programme

Applying for the myntra rising stars programme involves a structured onboarding sequence through Myntra's seller portal, and incomplete documentation is the most common reason for delays. Here is the exact process as of April 2026.

Follow these steps in order:

• Register on the Myntra Partner Portal using your business email and GSTIN

• Select "Rising Stars" as your seller category during the onboarding type selection screen

• Upload required documents: GST certificate, cancelled cheque, brand trademark certificate or logo declaration, PAN card of proprietor or director

• Submit a minimum catalogue of 20 SKUs with images meeting Myntra's image guidelines (white background, 1000×1333 px minimum)

• Complete the virtual onboarding call with a Myntra category manager, typically scheduled within 5–7 business days of submission

Catalogue quality is the single biggest bottleneck — Myntra's quality check team rejects listings with incorrect size charts, missing fabric composition details, or images below resolution standards. Preparing a fully compliant catalogue before applying significantly accelerates approval. GECS pre-audits client catalogues before submission to eliminate this friction entirely.

Common Mistakes New Myntra Sellers Make After Policy Changes

Even after qualifying for the myntra rising stars programme, many new sellers erode their advantages through avoidable operational mistakes. Understanding these errors before launch is critical to protecting your zero-commission benefit and long-term account health.

The three highest-risk mistakes GECS observes in newly onboarded Myntra sellers are:

• **High return ratios**: Myntra's category average return rate is 25–35%; exceeding this triggers listing suppression and can lead to account review even during the zero-commission period

• **Catalogue non-compliance**: Incorrect size mapping is the leading cause of returns in apparel; a single size chart error can inflate returns by 12–15% across an entire catalogue

• **EORS participation without preparation**: Myntra's End of Reason Sale drives massive volume but also the highest return spikes; new sellers who participate without sufficient stock depth or logistics readiness frequently see their seller metrics deteriorate sharply

Brands that maintain a return rate below 20% in their first 90 days on Myntra are 3x more likely to receive preferred placement in category feeds, according to seller performance data tracked by GECS across client accounts. Operational discipline during the zero-commission window directly determines your post-programme commercial outcome.

How GECS Helps D2C Brands Launch and Scale on Myntra Rising Stars

The myntra rising stars programme is an opportunity, but capturing it requires marketplace expertise that most D2C founders are building for the first time. GECS has supported hundreds of brand launches across Myntra, Amazon, Flipkart, and Meesho — with a specific track record of onboarding new sellers without the delays and catalogue rejections that cost weeks of zero-commission time.

Our Myntra launch service covers every phase: eligibility assessment, documentation preparation, catalogue creation to Myntra's exact technical specifications, size chart mapping, and account setup. Post-launch, we manage listing optimisation, Myntra Ads strategy, return ratio monitoring, and monthly performance reporting — so founders focus on product, not portal navigation.

GECS has managed 300+ seller accounts and handled 500+ reinstatement cases across Indian marketplaces, giving our team direct pattern recognition for what works and what triggers platform penalties. To explore how we can get your D2C brand onboarded under Rising Stars with zero wasted days, visit our marketplace management services or call us at +91-9511118592. You can also reach us at globalecommercesolutions.com for a free eligibility assessment.